In the course you step into the shoes of a market manager. The course turns theory of marketing communication and branding into practice. In the course we emphasize on consumer insight. We participate in an international marketing competition, L’Oreal Brandstorm.
The course is a part of global case competition L’Oreal Brandstorm. In the course the participants do the case presented by L'Oreal, which they present at the Hanken Final. After the course the best teams can continue, presenting an improved pitch on the National Final. The best team continues further to the a Nordic Final and perhaps even to the International Final in Paris.
Please note that you find the key to Moodle in the course syllabus.
- Teacher: Åke Finne
- Teacher: Gustav Medberg
- Teacher: Anne Rindell